MELISA aims at establishing the infrastructure to support the virtual value chain for sports events broadcasting over wireless and digital television networks, by offering valuable, revenue building services. The platform will provide services for optimal presentation of complex interactive real time video content, for advertisements and an advanced real-time gaming (betting) engine, all linked to the launch of related e-commerce transactions.
MELISA will target the following application scenarios:
- Provision of enhanced content and statistics: Information on game statistics and visual enhancements will provide a friendly, easily assimilated interface.
- Dynamic interactive content and advertisements: The MELISA system will enable the user to interact with the dynamic content transmitted, enhancing the user experience by providing further information on the game. In a similar manner, the user will be able to interact with hot spots within the streaming content providing additional information and a gateway for commerce transactions.
- Real-time wager placements: MELISA will facilitate wager placements on a real time basis as the game develops, thus enabling the user to a novel way to interact with one of the most popular pastimes of sports fans.
- The critical commerce applications to be provided by MELISA become possible through the potential offered by the interactive interface that will be developed during the project, taking into consideration user ergonomics and cognitive principles of human-computer interaction.